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"I don't care how good of a manager you are...you can't manage ZERO to a profit."  Jim Watkins


For as much time as we spend talking about value propositions, brand position, messaging, social media, etc. the fact remains that REVENUE (for most that means Sales) is the first key, without it any business will fail.

Of course, like building anything there are essential steps ("6 Key Steps" from inc.com) and you don't improve by obsessing about the goal, but instead by taking action steps that move you toward the goal.

Nonetheless, it is a good reminder by my dad that, in business, REVENUE is the first goal because without it all the other stuff is pointless.
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Joshua Watkins

Mr. Watkins is the Managing Member at Watkins Law Firm, LLC.  His legal practice has primarily focused on working with private companies as general counsel. As general counsel his duties typically include an array of tasks such as: in-house day-to-day activities, advising the company’s board of directors on their oversight responsibilities, planning and preparing complex corporate transactions, commercial litigation, tax planning, oversight of the corporation’s compliance with federal and state regulations, legal budget management, and specialized outsourcing of legal matters to other counsel when appropriate.

When counsel to emerging start-up companies, Josh often brings critical expertise in the many types of capital formation activities, including entity and structure choices, fundraising processes, and securities compliance.

Website: watkinslawfirm.com/index.php/attorneys/joshua-m-watkins
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