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Excerpt:  "Without a clear focus, it’s too easy to buckle under to distractions. Set targets for every day beforehand. Decide what you’ll do; then do it.

We often discuss our goals as if they're nothing but dreams. Actually, we can accomplish goals on a daily basis. Daily goals contribute to weekly goals. Weekly goals add to monthly goals. Monthly goals add to--you guessed it--yearly goals. With some preparation and planning, our goals can be something we accomplish day in and day out. Here's how to begin"

Niche, Dominate and Repeat

23 Jan 2017 Written by
Published in Blog
One of my favorite phrases about successful startups came from a conversation with Jonathan Sides, former Daxko VP of Finance (now CFO with Fleetio), several years ago when he told me a bit about the Daxko story.  He summarized their business strategy as "niche, dominate and repeat."

Excerpt: "So here’s rule number one. If you have a great premium product, don't be afraid to bump the price up. You do not by any means have to beat a competitors price to be competitive, in fact, by putting your price up, it's quite possible that you'll outsell your cheaper competition. Why? Simple. Because a higher price screams quality. Don't for one moment believe you have to have the best price to make any sales. That's just not true, you just have to have the best sales system, and of course a premium product if you really ever want anyone to buy from you again."

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