Excerpt: "So here’s rule number one. If you have a great premium product, don't be afraid to bump the price up. You do not by any means have to beat a competitors price to be competitive, in fact, by putting your price up, it's quite possible that you'll outsell your cheaper competition. Why? Simple. Because a higher price screams quality. Don't for one moment believe you have to have the best price to make any sales. That's just not true, you just have to have the best sales system, and of course a premium product if you really ever want anyone to buy from you again."
For quite some time I have suggested a plan (see below) of communication to clients and BAN participants. It's not anything ground breaking, but it is a programmatic way for a company to facilitate orderly communication. Nonetheless, it is amazing how few of them really follow it (or any other) systematic plan of communication and I think it ends up hurting them...potentially a lot.